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CUSTOMER

Christophe Verdenne

Customer knowledge and hyper-personalization: helping CDPs reach their full potential

Faced with a multiplicity of channels to be activated, ever growing competition and increasingly fragmented buying paths, companies need to stand out with relevant content and ultra-targeted messages. But customer data i...

REACHFIVE

Russell Loarridge

The Great COVID Experiment – Is the Pure-play Retailer Dead?

With the High Street set to reopen imminently, a year of enforced chan...

CUSTOMER

Jeremy Dallois

Zero-party data, a major opportunity for brands in 2021

The last 12 months have profoundly and irreversibly transformed consum...

RGPD

Stéphane Petitcolas

GDPR, CCPA, and other regulations... how are companies managing multi-...

The General Data Protection Regulation (GDPR) imposes obligations in t...

CUSTOMER
online-offline-experience-ciam-covid

Russell Loarridge

Stop guessing – Just ask. What online must learn from in-store

The retail winners of 2020 have enjoyed a phenomenal rise in online sa...

REACHFIVE

Christophe Verdenne

What’s the real value of Customer Identity & Access Management for ret...

Customer focused industries are having trouble keeping pace with consu...

DATA PRIVACY

Pierre Bar

CIAM: How to Manage Credential Stuffing Attacks

  The growing use of e-commerce in recent months, following lockdowns ...

COMMERCE

Cyril Scelles

E-commerce Platform Migration: Acceleration, Success, and CIAM

Technology is evolving quickly and new consumer habits are being creat...

Sorayah Banomyong

Customer data processing in 2020: trends and opportunities

The need to comply with GDPR is acknowledged and addressed by most com...

AUTHENTICATION

Guillaume Partenet

Authentication: a whole new field of possibilities with biometrics

Unlocking your smartphone with a fingerprint or via a facial recogniti...

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