Case study: Federating Identities & Consent for 20+ Brands

This European group has over 20 brands, from grocery stores to car rental outlets, but shoppers had to create and manage a separate account for every brand. Without seamless navigation across brands, this retailer was missing out on cross-sell and brand loyalty opportunities. 

The group was looking to lead in mass market innovation, but were facing a real challenge around customer knowledge and data quality. Without unified identities across their group, they couldn't leverage with precision all their customer data to provide a personalized experience across their channels.

It was important for the group to build trust with their customers. They wanted to go a step beyond just securing personal data, by giving customers control over how their data is used.

As a European leader, they needed to ensure GDPR compliance. When a customer withdraws their consent, it needs to be updated across their customer applications, a difficult task with their mix of in-house and third party customer applications.