Paris, October 8, 2020 - ReachFive, the SaaS-based Customer Identity & Access Management (CIAM) platform for B2C, continues the expansion of its ecosystem by becoming a Microsoft preferred partner with "co-sell ready" status. This new step in its development validates the relevancy of its offer as ReachFive aims to help Azure customers accelerate their digital transformation.

ReachFive has developed a secure and privacy-by-design CIAM platform that improves the knowledge, conversion, satisfaction and brand-trust of more than 105 million consumers worldwide. It enables businesses and retailers to offer their customers a seamless, multi-channel journey. The innovation and the richness of its offer allowed ReachFive to be selected by Microsoft and to obtain the "co-sell ready" status. ReachFive can now collaborate directly with sales teams and accelerate the use of the CIAM platform. With this program, ReachFive will now be able to offer its platform to a vast community of customers in 140 countries, thereby accelerating its international growth.

"This commercial partnership opens up an invaluable opportunity for us to not only gain access to Azure's large user community, but also to extend our reach by gaining access to the thousands of Microsoft vendors and their 90,000 partners," said Jeremy Dallois, CEO of ReachFive. "The CIAM market has reached a certain level of maturity and the solution we offer helps brands strengthen their user experience and customer knowledge in a compliant and secure environment. Retail, travel, media, banking, sports & leisure... many sectors are putting identity at the center of their post-covid strategy. The Microsoft Appsource marketplace will give us wider international exposure that will help us to accompany this wave."

ReachFive helps brands better manage identities to deliver optimal, modern CX. Its cloud-based platform, now available on Azure, facilitates the agile global deployment of CIAM to support the digital transformation of brands. Complementing the Microsoft Dynamics 365 solutions, the ReachFive CIAM platform will enable Azure customers to better leverage the analytics available in Microsoft customer solutions.

"Microsoft is a preferred partner for B2B startups, we support them in a true partnership approach, both technically and commercially. ReachFive is the perfect demonstration of this integration within our ecosystem. As a partner in the startup program, ReachFive now benefits from the "co-sell ready" status, which allows them to co-market their solution with Microsoft to reach more customers via the Microsoft Appsource marketplace. Its unique approach to CIAM will open new opportunities for Azure users by helping them accelerate their digital transformation." concludes Anthony Virapin, Director of Startups Programs at Microsoft France.