Imagino, the Customer Data Platform that enables companies to connect, unify and activate customer data, and ReachFive, the leader of a Customer Identity & Access Management (CIAM) platform for the retail industry that enables authentication and reconciliation of customer identities - have joined forces to help brands recognize their customers at every interaction, while providing them with a personalized, real-time and secure experience.
The customer as a common value
Consumers' expectations are ever changing, forcing companies to constantly reinvent themselves. Hyper-personalization, based on customer data, is one way of meeting new expectations; but it requires dispersed data to come together. imagino and ReachFive have understood this and have joined forces to offer an end-to-end solution to companies that want to accelerate and secure the creation of a unique customer identity in order to send consumers the right message and the right product, at the right time.
Since August 2020, imagino and ReachFive have been working on the unification and activation of brand data by taking into account the complex realities of cross-channel and cross-system collection and reconciliation.
ReachFive manages omnichannel authentication, reconciles customer identities and ensures a unified view of consumers. ReachFive will intervene at the beginning of the customer journey, identifying the customer and putting them in control of their profile and data - securely and in compliance with various regulations. The data will then be used by marketing and digital teams to re-engage customers. Imagino, on the other hand, will automatically map the existing customer data in the different systems and, by unifying them, facilitate the governance and activation of this data.
In addition to facilitating the customer journey, ReachFive provides customers with state-of-the-art authentication methods, including biometrics. With ReachFive, customers can easily communicate their preferences and consent to the brand. Imagino is then able to take over and complement this unified view with rich behavioral data from different channels, CRM, ERP and customer service histories, reconstructing a real-time 360° view of the customer, right from the moment they log in.
By combining their offers and services, the two partners are offering brands an end-to-end solution for authentication, unification and activation of customer data, enabling the implementation of ambitious use-cases like hyper-personalized real-time cross-channel activation.
A collaboration that brings together two areas of expertise
Caroline Pain/Sandra Laberenne
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