ReachFive 2020 e-commerce study: 95% of consumers demand a secure environment to share their personal data

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March 27, 2020 - Despite GDPR being implemented in the past two years, brands have failed to establish a strong sense of trust with their customers; recent events related to security breaches by major retailers have not improved the situation. The confidentiality and security of customer personal data remains the main point of friction in their customer journey when online shopping and, according to ACSEL, only 58% of French consumers have confidence in e-commerce. Shoppers want a personalized experience, but not at any price. ReachFive, in partnership with OpinionWay and Net Media, conducted the third edition of its survey of over 1,000 French consumers to analyse more precisely their online shopping experience obstacles and preferences.


Full Press Release (French):

B2C Opinion Way, Net Media & ReachFive Report (French):





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