Customer Identity & Access Management ‘Leadership Challenger’ ReachFive expands into the UK


ReachFive’s B2C-first CIAM platform and retail specialism enables retailers to put customer identity at the heart of the online experience for maximum CLTV

Paris, 25 January 2021 - ReachFive, a focused SaaS-based Customer Identity & Access Management (CIAM) platform vendor, today announces its expansion into the UK with the appointment of Russell Loarridge as Director.

Since its foundation in 2014 and the launch of its CIAM platform in 2017, the Paris-headquartered retail and ecommerce specialist has grown to serve the online and multi-channel experience of more than 1105 million consumers in 93 countries worldwide. It counts leading French retailers and fashion brands, including E.Leclerc, Adeo Group, L’Occitane Lacoste, and, Etam amongst its clients and recently helped Monoprix leverage Ocado for their same day deliveries with authentication features. In addition, ReachFive was recently recognised by KuppingerCole as a CIAM Leadership Compass Challenger, along with a recommendation for consideration by the Retail Industry.

The Microsoft Co-sell Partner enters the UK with Series A funding of $10 million, including UK investors Dawn Capital, and a cloud-agnostic, API-first platform that is designed to deliver a seamless, secure and trusted customer experience and drive higher customer lifetime value (CLTV) for UK retailers, along with expertise and pedigree in serving the highly discerning French consumer an online experience that matches that of the Haute Couture.

Russell Loarridge, who joins ReachFive with 10 years of experience leading CIAM solutions in the UK & Europe, comments: “The pandemic has highlighted the stark difference between the online and physical shopping experience. At its best, online shopping works efficiently and effectively, but it’s not fun and it’s not personalised. In contrast, the in-store experience might not always be as efficient, but a good store manager will be able to offer a customer a relevant and personalised service based purely on their identity: age, gender, style, etc. by simply asking: “How can I help?”.

“Online retail is all about capturing data – but rarely does that data provide insight into a customer’s interests or preferences; attributes that make up their identity. At ReachFive, we believe that retailers can create a truly relevant, personalised online and multi-channel experience – one that could be even better than in-store - by capturing the right data and using this across every service their customers consume.”

ReachFive’s CIAM platform has been developed from the ground up with B2C-first capabilities and a specialism in retail. Its API-first platform enables rapid deployment of CIAM capabilities, maximising retailers’ agility to drive digital transformation.

Jeremy Dallois, Founder and CEO, ReachFive concludes: “This is a very exciting time for ReachFive as we start our international expansion with a footprint in the UK. Retailers are under a huge amount of pressure to increase loyalty and lifetime value, and they can only do so by truly understanding who their customers are. There is a huge opportunity for those retailers who embrace digital transformation and put identity at the centre of the customer experience to steal a march on their competition.”

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