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ReachFive & Imagino

Imagino and ReachFive have joined forces to enable brands to recognise their customers at every interaction, and to provide them with a personalised, real-time and secure experience.

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R5 in the Press: Stop guessing – Just ask. What online must learn from the in store experience.

Consumers have been forced to shift their buying online and while some of this new behaviour could stick, will people continue to shop if online retail remains a purely transactional activity?  

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Customer Identity & Access Management ‘Leadership Challenger’ ReachFive expands into the UK

ReachFive’s B2C-first CIAM platform and retail specialism enables retailers to put customer identity at the heart of the online experience for maximum CLTV.

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R5 in the Press: Debenhams deal casts doubt on future of department stores

If Boohoo and Asos are unable to attract those high street brand advocates from Debenhams, Topshop and Miss Selfridge to their online offerings by providing at least the level of service that might be expected in-store, then they are unlikely to become loyal customers. 

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R5 in the Press: How to Manage Credential Stuffing Attacks

Damage to brand image, drop in sales, penalties or loss of trust... credential stuffing attacks are often disastrous for omnichannel and pure player brands. CIAM is a strategic element in the protection of e-commerce sites.

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R5 in the Press: Why Arcadia Failed

By forcing its brands to compete online just as they do on the high street, the company missed the chance to capture and engage customers as they moved through the entire brand portfolio, from 16 to 56. 

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ReachFive Appoints New CPO, Jonathan Roch

Jonathan Roch joins ReachFive as CPO. With more than 15 years of experience in product innovation, data solutions and building agile teams, his main mission will be to provide brands with a solution that helps create a frictionless customer journey, builds customer loyalty and accelerates digital transformation. Jonathan will also be responsible for understanding the needs of new markets, both in terms of new business sectors and geographical expansion.

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ReachFive & Microsoft Partner

ReachFive continues the expansion of its ecosystem by becoming a Microsoft preferred partner with "co-sell ready" status. ReachFive will be helping Azure customers accelerate their digital transformation. The company will now be able to offer its platform to a vast community of customers in 140 countries - accelerating international growth.

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R5 in the Press: OM Launches Data Lab

Leading football club Olympique de Marseille launches an innovation lab to put data at the heart of sports and business performance. 

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R5 in the Press: Sale Period No Longer as Profitable

Private sales and promotional offers have a direct impact on the Sales Period in France. ReachFive, a leading CIAM SaaS solution, observed a 100% increase in customer connections on the opening day of the sales period in France, followed by a 45% downturn the following day. 

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R5 in the Press: Is Mandatory Mask Wearing Affecting In Store Summer Sales?

On the first day of the summer sales period, "the number of connections among ReachFive's e-commerce customers (a solution specialized in Customer Identity and Access Management (CIAM)) was multiplied by 2" but, "from the next day, there was an average 35% drop in connections".

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ReachFive & Google Cloud

Earning the trust of online retailers with the high availability they need. When a customer logs in to an online store, they trust that it will keep personal information private and financial details secure. They also expect a smooth shopping experience, without the need to enter credit card numbers or address information over and over again.