If Boohoo and Asos are unable to attract those high street brand advocates from Debenhams, Topshop and Miss Selfridge to their online offerings by providing at least the level of service that might be expected in-store, then they are unlikely to become loyal customers.
Jonathan Roch joins ReachFive as CPO. With more than 15 years of experience in product innovation, data solutions and building agile teams, his main mission will be to provide brands with a solution that helps create a frictionless customer journey, builds customer loyalty and accelerates digital transformation. Jonathan will also be responsible for understanding the needs of new markets, both in terms of new business sectors and geographical expansion.
ReachFive continues the expansion of its ecosystem by becoming a Microsoft preferred partner with "co-sell ready" status. ReachFive will be helping Azure customers accelerate their digital transformation. The company will now be able to offer its platform to a vast community of customers in 140 countries - accelerating international growth.
Private sales and promotional offers have a direct impact on the Sales Period in France. ReachFive, a leading CIAM SaaS solution, observed a 100% increase in customer connections on the opening day of the sales period in France, followed by a 45% downturn the following day.
On the first day of the summer sales period, "the number of connections among ReachFive's e-commerce customers (a solution specialized in Customer Identity and Access Management (CIAM)) was multiplied by 2" but, "from the next day, there was an average 35% drop in connections".
Earning the trust of online retailers with the high availability they need. When a customer logs in to an online store, they trust that it will keep personal information private and financial details secure. They also expect a smooth shopping experience, without the need to enter credit card numbers or address information over and over again.