Private sales and promotional offers have a direct impact on the Sales Period in France. ReachFive, a leading CIAM SaaS solution, observed a 100% increase in customer connections on the opening day of the sales period in France, followed by a 45% downturn the following day.
On the first day of the summer sales period, "the number of connections among ReachFive's e-commerce customers (a solution specialized in Customer Identity and Access Management (CIAM)) was multiplied by 2" but, "from the next day, there was an average 35% drop in connections".
Earning the trust of online retailers with the high availability they need. When a customer logs in to an online store, they trust that it will keep personal information private and financial details secure. They also expect a smooth shopping experience, without the need to enter credit card numbers or address information over and over again.
An Opinion Way study carried out with ReachFive analysed the behaviour of 118 French companies in terms of customer data collection and usage, and found a marked decline in the collection of data from social networks.
When you buy something on an e-commerce website or app, chances are those companies asked you to create an account before entering your address and payment information. ReachFive creates the login module for dozens of e-commerce and transactional companies.