Brendan Witcher, VP and Principal Analyst Serving eBusiness & Channel Strategy Professionals - Forrester
|
Sri Prakash Gupta, Consultant - Forrester
|
Russell Loarridge, Director - ReachFive
|
Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is an authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan has written over 150 industry-leading research reports and is a trusted adviser to over half of the US Fortune 100 companies — including 8 of the top 10 — that sit at the forefront of dealing with digital disruption. Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.
|
Sri is a consultant with the Forrester’s Market Impact group. He has an extensive background in technology road mapping, providing strategic direction to organizations. Sri leads custom consulting engagements to create independent, data-fueled stories and deliverables that help his clients capture mindshare across channels and turn prospects into customers. Currently, his work focuses on the articulation of business value from technology investments under the TEI framework.
|
Russell has been a leader in the software industry for nearly 30 years, almost exclusively in secure B2C marketing solutions. He has extensive experience in Internet relationship management, identity, personalisation, CRM and vertical markets, including Retail, eCommerce, Finance, Telco and Consumer Brands. Prior to joining ReachFive he built Janrain’s International business (now Akamai’s consumer identity platform) following on from Bazaarvoice, the ratings and reviews business where he was responsible for all customer acquisition outside North America.
|