In 2022, the UK will be getting a new version of the GDPR. While lawmakers are still working out the details, two things are already clear: data privacy officers across the region will need to get ready, and with tools that take much less effort than the last time around. After all, we know this won't be the last policy, or the last regulatory change.
But how, as a brand, can you ensure compliance, and get the approval of your customers, while improving your service for better features and user experience?
As your service evolves, the consents you try to collect have to evolve too. For example, consents that you displayed to customers two years ago may not be relevant to new customers signing up to your service today. Consent versioning is a way to help identifying precisely what your customers have consented to. Here's how it works. Let's say that you have defined Terms of Service when your service got live in 2017. Since then, you've made a lot of changes to provide a better overall experience, including changes in the way data is manipulated across the user journey. Customers that signed up in 2017 accepted the Terms of Service for what it precisely did at that time. Now, how would you do to make sure they still consent to the those terms?
At ReachFive we provide a Consents module that handles that for you. Each time a user signs up, consents information is stored with a dedicated version for a precise understanding of the customer's context. As the time passes, you can define newer versions of a given consent that can be displayed to new customers. You can then work through customer segments based on their acceptance of different versions of a given consent.
The Console can be accessed directly, or using our APIs, allowing you to quickly identify customers that didn't approve the latest versions of your consents. With this information, you can set a dedicated communication channel to ensure the right customers are presented with the latest versions. This makes staying on top of changing regulations a breeze. And meanwhile, you enable a seamless customer journey that delivers strong insights and maximum connectedness, without the extra pain.
If you're looking to refresh your processes regarding customer data, don't hesitate to contact one of our specialists.
Customer Identity Specialist
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